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Using Adjectives to Distinguish Your Business

  This is one of many exercises I will share with you to help you make your business better. It is the kind of exploration that works from the roots upward. Yet, it requires you to move inward, plumbing the depths of the dream of your cherished enterprise. Task: I would like you to make […]

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The Next “Diet” Soda

As a diabetic, it is sometimes difficult to lead a green-life, especially when an urge for a soda hits me. So, when possible, I satisfy my desire for the bubbly with a stevia-sweetened variety, but they are hard to find here in the Pocono Northeast, unless I make a trip to Wilkes-Barre to Wegmans. And […]