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Blogging 101: Find Your Niche…Avoiding Ruts

Avoid the Rut!

Yes, I am teaching you how to blog in these posts! You can consider each post a key lesson.

Let’s consider first that the planet is already heavy with bloggers, and most of them are bombing out, that is, failing abysmally.

Many can’t write a sentence in good, Standard English.

In the case of ESL writers, we can grant forgiveness, at times. The savvy ESL bloggers seek help from people who have been through all the circles of hell of the language. I have spent my life bouncing between heaven, hell and purgatory, linguistically speaking.

English is one of the world’s most difficult and rewarding tongues. If you were born into it, you already have a quantum advantage over those who were not.  One of the saddest facts of our Internet world relates to how people who are born into this exquisite, powerful language continue to rape it with abandon on a daily basis.

We will talk about the need for having simple, good English in another blog soon.

But today I’d like to talk about blogging niches and ruts, and I will use my own experience to elaborate.

Bloggers are supposed to be experts in their fields. While some are not quite there yet, they work to improve their knowledge through continuous research and study. These people are genuine, and their intentions are good. They should seize our respect, for in a world of charlatans, they are earning it.

In a previous blog, I spoke about my areas of true expertise. I am 57 years old and have quite a career in communications behind me – and hopefully, in front of me, too. So, when I am told that I need to write in one niche, frankly, I feel limited, if not assaulted.

It is like telling Leonardo da Vinci to choose art or science.

His niche was the universe. As the quintessential Renaissance man, he spent his life in daily learning, all life encompassing his grand experiment. Nothing about him was formulaic.

Now, I am not claiming to be a da Vinci, but I do embrace the Renaissance mindset.

Find your niche, and write your heart out. Test the boundaries of your mind and experience.

However, if you have more than one niche, do not let the rather formulaic rules about blogging limit you.

If you do this, you may find yourself in a rut that prevents you from writing every day and discovering new ideas, concepts and plans that innovate and educate.

Finally, even if you choose to blog in just one area, now consider the dimensions, the depths and the fringes of your topic that you haven’t explored.

Do not duplicate what is out there, innovate. That is my motto, and I believe it is, in some form, the motto of any successful blogger.

Copyright 2017 by Maria Jacketti

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