Micro-Blog It, Baby!
The mavens of blogging have no shortages of rules about the form. Yet, I see the rules broken all the time, sometimes delivering results that make one never want to read – or write–a blog again. The thousand-word mark has been a flexible gold standard for blogging for some time. But what happens if the […]
The Dark Side of Blogging
There are a lot of purely evil blogs out there. Of course, behind these evil blogs stand evil people. Some belong to gangs or may be white supremacists. Others may just be lone wolf haters. Perhaps others are terrorists. Others are just jerks with megaphones. Hatred comes in more flavors than Baskin Robbins ever conjured. […]
Neutralizing Competition
The headline for this blog is meant to beguile you, well, just a bit. I am not going be writing here about blasting your competition off the page or out of the market. Rather, I am talking about becoming “competition-neutral.” Honestly, I don’t believe in competition, unless we are trying to be clones, and unless […]
Blogging: Don’t Lose Your Voice!
Find it. Keep it. And develop its many dimensions! “Voice” is what sets you apart as a writer. Every one of us has a writing voice, even if we can’t write. It is the written expression of the voice we use to speak and sing, and it is more. My father, for example, could only […]
Blogging 101: Find Your Niche…Avoiding Ruts
Yes, I am teaching you how to blog in these posts! You can consider each post a key lesson. Let’s consider first that the planet is already heavy with bloggers, and most of them are bombing out, that is, failing abysmally. Many can’t write a sentence in good, Standard English. In the case of ESL […]
First Law of Blogging: Know Your Audience
If you want to add a blog to your website, first you must understand the nature of the folks who will be reading your posts. There are 7 billion people on Earth, and they are diverse. You must brainstorm to find the parameters of your basic reader/ customer. You can never expect to write for […]